Van Damme In Another Manly Commercial

Another Coors Light commercial featuring Jean Claude Van Damme is online.  Is this the Manliest commercial ever?

Van Damme is almost a figurehead now of international Coors promotion, with these advertisements having racked up millions of views online within one year of being launched in 2011.  The promotion drive is numbered at $2,500,000, who knows how much Van Damme picks up from that.  He might even have earned more from it in 2012 than he did for appearing in The Expendables 2.

Good to see Jean Claude still in demand, in some capacity.