Fury Road Proves Popular Online

George Miller is making a new action movie and unsurprisingly, it is proving popular online.  Each week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film.  Mad Max: Fury Road recently came in at number one.

Following a silent month on social, “Mad Max” released its teaser trailer and debuted at #1 on this week’s DAR-film leaderboard. “Mad Max” fans flocked to YouTube and drove the film to the top, while “Insurgent” fans looked to Facebook, Twitter and Instagram to watch the “Divergent” series’ new trailer. Although “Insurgent” engagements were across more diverse platforms, “Mad Max” dominated all films this week with over 7.4MM engagements.

Max 4 is rumoured to come in with an R-rating at the behest of George Miller.  If that is true its fortunes on social media will only improve.  Time will tell…

Source: [Variety]