Van Damme’s Latest Coors Ads

https://www.youtube.com/playlist?list=PLZFgTu75w–k2VLOsrxICZmrli0_7xTo6

Jean Claude Van Damme can still bust some moves, as we see above in a series of new Coors (love me some Coors) adverts.

These are not unpopular ads.  The first set had a 2.5 million budget, said to have gone up to 6 million.  And Coors themselves have said that since then that profits have gone up 40% (what?!) for the first year of running these ads.  Ironically these ads seem to be giving Jean Claude Van Damme as much or if not almost as much publicity and revenue than this DTV movies.

Ali Pickering, brand director, Coors Light UK, said: “Coors Light sales have been very strong coming into the traditionally busy summer period in the UK. The strong marketing campaign, in which the Van Damme adverts have played a vital role, has really driven the brand’s growth over the last year. This confirms that now is the ideal time to launch the new instalment of adverts to push sales even further.”

Source: [YouTube]