Recently I called Batman Vs. Superman: Dawn of Justice’s poor box office performance ‘bad news for spandex hegemony’. I’d hoped that this was a watershed moment and a hint of Steven Spielberg’s prediction that the whole thing was going to implode.
But, bad as DC Comic movies (have become), the shit that Marvel is peddling is even worse. At least with the former the heroes do some frowning now and again. But my hopes of imminent decline mentioned above were dashed with news that Captain America: Civil War is set to pummel Batman Vs. Superman at the box office.
Jesus, when is it all going to end?
No time soon apparently. We’ve had 16 years spanning three ‘phases’, with more of those to come. Kevin Feige is already talking directly about Phase 4 and just how different it might be from what we’ve seen so far.
The Marvel Studios president spoke to Entertainment Weekly while promoting Civil War:
“I think you look at comics as a guide,” Feige tells EW. Although certain titles may get relaunched or rebooted, the narrative exists on a never-ending continuum. “I think there will be a finality to moments of Phase Three, as well as new beginnings that will mark a different, a very different, a distinctively different chapter in what will someday be a complete first saga made up of three phases,” Feige said.
So does this mean that Marvel is planning another 15 years of movies that feature no villains, with finales featuring pulverized financial districts… and that 80% of the world’s population is going to eat this shit up? Are we look at the nearside of 2040 before this stuff dies off?
As long as they’re willing to pay, they’re going to take that money. Be it through gambling machines such as the Avengers online slots games, or video games your kids are going to demand, for example, two Avengers video games released in mere weeks – no really, ‘Marvel Avengers Academy’, the video game, was released in February then followed by ‘Marvel: Avengers Alliance 2’ on March 31st. Consumption! Money! More!