Man The Bilge Pump! BVsS -70%

Well, there’s some bad news for spandex hegemony.  It looks like Batman Vs. Superman: Dawn of Justice has been kicked in the balls.  According to Deadline:

This morning, BvS woke up from a hangover to learn that it’s on its way to a -70% weekend drop of $50.7M. That fall-off is one of the steepest for a superhero film, topping the -69% posted by 20th Century Fox’s X-Men Origins: Wolverine. All this despite the fact that Bruce and Clark have the Friday-Sunday period all to themselves, without any new wide threats from the other majors, not to mention the added benefit of 30% K-12 schools off, and 9% of colleges on break, per ComScore. The second Friday till for BvS of $15.3M, down 81%, looks like a collapse compared to last Friday’s $81.55M.

I had heard that Batman Vs. Superman would need to pass 1 billion in order to become profitable.  That is no longer a safe bet, especially since this -70% is not the doing of some other competitive blockbuster killer airing the same week, but rather the movie’s own lack of quality, super hero fatigue or both.  Let’s hope this makes execs looking to greenlight ten more Spidermen films, eight more Wolverine films and sixteen more Justice League films take a step back.