The last Blockbuster store in existence, in Bend, Oregon, has posted a new advert. See above.
The ad, which is set in post-apocalyptic Oregon, shows a cockroach traveling through a dystopian landscape before arriving at the video rental store, the only business to have survived.
The store’s manager Sandi Harding appeared on NewsNation to discuss the success of the ad, titled ‘Blockbuster: Until the Bitter End’ and the recent boost in sales. She also said she wanted to show what small businesses can achieve on smaller budgets.
‘We didn’t have that $7million budget but wanted to do something fun’ she said. ‘It was such a great experience to film it, to put it out on social media and to see everyone appreciate our hard work.’
There’s just something that isn’t the same as browsing streaming services and generally knowing if something is going to be crappy. Nothing will ever beat finding a new Jean Claude Van Damme movie in some corner of a video rental store.